conversation is an engine

I’ve been teaching for the past seven weeks and have not had time to update this site. I’m done lecturing this week and hope begin adding content to “Engage Your Audience.”

One thing on my mind: can a copywriter persuade without manipulating? I see a difference, where persuasion uses reason and rhetorical tools and manipulation uses…well, I’m researching that. But my initial answer leads me to look critically at the way “brand”  builds a pre-conscious image. My final freelance writing class at Northwestern College explores this potential ethical quicksand from the perspective of a commitment to how God reveals Himself in the Bible.

In the meantime, check out this commercial for Carlton Natural Blonde Beer. I can’t stop watching it. Is it persuasion? Is it manipulation? Is it pure self-mocking creative fun?

My favorite line: “Man friends with machine.”

###