“Mad as Hell” Points to Need for Restored Trust. Dialogue Can Help.
Trust builds with honest talk.
Frank Luntz writing for the Los Angeles Times (reprinted in the StarTribune) points to town hall meetings as evidence that “Competing ideals are actually competing.” Though the dialogue is rowdy, it is dialogue. With leadership generally viewed as lacking integrity (for lots of reasons, from scandals to bail-outs to clear hypocrisy to “Question Authority” in modern or post-modern guise), talking together is one of the beginning points to rebuilding trust.
What if marketing and marketers led the way by engaging audiences in real talk–talk that is broader than just their product?
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conversation is an engine 
But wait--what do you think? Tell me: