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Is It Time To Start A New Magazine?

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What's old is new.

Um…no. Or would that be, yes? In a world where old is suddenly new, the correct answer is: Maybe.

Gordon Atkinson (Real Live Preacher) talks about Generate, a “yummy beautiful” magazine to which he actually—yes—subscribed (sounds like he purchased it with cash money, right?). Glancing through the sample pages he shows made me think, “Hmm. Yes. I want to look at that.”

And that is just the way with old stuff that comes around again with a post-modern twist. Sort of like Pink Martini, old music from my parent’s generation recast for today (or maybe tomorrow). I listen to be reminded of melodies and words long forgotten. But I also listen because I get the joke: it’s old but there is something of today happening in the connective tissue of the music. And I listen because no one sings like China Forbes.

In the writing classes I teach at Northwestern College, we’ve been talking about how old communication vehicles can suddenly become extremely effective when composed today with a vigorous nod to today’s aesthetic. Pamphlets are finding their way back as a short form of communication. Brochures and Slim Jims can be repurposed so they suddenly don’t fit the category you thought they did when you picked them up—possibly resulting in not a small amount of delight. And who can keep from actually reading through a personal letter delivered by the postman (I don’t mean that generically—ours really is a guy).

Starting a magazine when most are dying doesn’t sound like a winning endeavor. On the other hand, one of the lessons of social media is that audiences can be found and they can find our project if it is repurposed to become ”yummy beautiful.”


Written by kirkistan

October 27, 2009 at 3:08 pm

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  1. […] Is It Time To Start A New Magazine? « Engage Your Target Audience – view page – cached Um…no. Or would that be, yes? In a world where old is suddenly new, the correct answer is: Maybe. — From the page […]

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