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Widerøe: A Most Winsome and Persuasive Airline

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Have you ever seen a more organic selling proposition?

This quote, via the Bill Bernbach fans over at Sell!Sell! seems appropriate for this piece of communication:

Advertising doesn’t create a product advantage. It can only convey it.


Via copyranter & The Sell! Sell! Blog

Written by kirkistan

September 13, 2012 at 5:00 am

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