Memo To My People Updating My Facebook Page
How about a few less quotes from old dead white guys?
Post-election, let’s have a little less constitution-driven stuff. I need to sound hip and with-it (You kids still say that?). Sprinkle a few Malcolm X quotes in there (Yes?) and maybe—I don’t know— Nietzsche (why not?). Our business partners and potential clients need to see we’re deep and edgy. But trustworthy—so, ok—maybe a few quotes from Jefferson, but way less than three a week.
Jenny: Put the business books and blogs down: Covey and Collins are sounding stale. Give me more of that pithy stuff like Seth G. puts out. In fact—give Godin’s people a call and tap into that well they are pulling from. I want to sound more like Godin. And Spike Lee.
Jerrold: Give me more comments on human interest stuff. I need to sound warm and supportive. Potential clients need to see the entire organization as approachable—so that starts with me. And do the same with Ivan in the St. Petersburg office. He needs to sound a lot less like Putin, that grandstanding old propagandist. Ivan needs to sound like New Russia—starting now.
Jamison: you gotta tune my Twitter feed. Post-election, work with Jenny on the Godin and Spike Lee stuff—get me solid tweets that pull in about a thousand more young managers. Skew young!
All of you—people tell me I should read beyond history books. Make me current! Wired. Salon. The New Yorker (within reason). Whatever.
Jenny–What’s that? Godin writes his own stuff? Which of his people said that?
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Image credit: Sammy Slabbinck via 2headedsnake
ooooh…. snarky. Like.
dirofpr
April 11, 2014 at 10:23 am
Thank you. I sensed you had a soft-spot for snark.
kirkistan
April 11, 2014 at 10:37 am