CEOs Who Blog
Training your CEO to blog
Not every CEO is a born monologuist—but many are cut from that cloth. Training your CEO to blog means helping her or him get comfortable with the notion she or he will be joining a conversation, not delivering a sermon.
- In a conversation, self-revelation is the norm. We tell things about ourselves as a way to foster relationship.
- In a conversation, we tell what is remarkable. We talk about those things that catch our attention because we think the people we are in conversation with might also find it interesting.
That’s the tone your CEO needs when blogging: a personal voice connecting bigger things that are going on out in the world, bigger things that say something about the mission of your company or organization, but delivered in a personal tone.
This takes time. For many if not most CEOs, it takes too much time to blog. But the potential benefits are that customers and potential customers will join into the relationship building. Authentic relationship building will be a big part of commerce going forward—so it is worth your CEO’s attention.
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Image credit: via 2headedsnake
conversation is an engine 
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