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How to Close Your Believability Gap

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Is Your Message Mind-Ready?


Sometimes our words create a believability gap. You can see the believability gap between words spoken and the possible results. You can also see the believability gap between the words spoken and the credibility of the speaker. The two bulleted statements above both suffer results- and credibility-deficits, so we don’t believe.

Personally and corporately, we know that we have to speak and communicate in ways that build credibility. That usually means not over-promising. And it means delivering on the few promises we do make. Most of us understand this, even if we don’t always practice it perfectly.

Closing the believability gap involves looking inside (again, personally and corporately) to identify those skills, motivations and insights that can support the results we want our friends, clients and customers to know us for. Sometimes that look inside shows us we’ve been emphasizing the wrong things to the wrong people. It takes courage to step away from a wrong-headed direction, especially when that wrong-way seems to work, for the moment.

Making our messages mind-ready means making sure we have the skills, values, motivations, insights and practices to carry out what we say. Mind-ready messages are credible and result-oriented. People see through bluff and bluster.

But that doesn’t mean we should take threats from North Korea lightly. I guess we’re back to pouring food into their corrupt system again. And Rodman? Let’s make sure he always negotiates when traveling with the Harlem Globetrotters.


Image credit: Ali Gulec (Turkey) via 2headedsnake

Written by kirkistan

March 7, 2013 at 12:14 pm

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