conversation is an engine

A lot can happen in a conversation

“You can’t change something that doesn’t exist.” (Copywriting Tip #7)

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Where to find courage to create

Designer/entrepreneur Mike Lundborg uttered it dozens of times over a few projects we collaborated on. For me this quote nearly perfectly encapsulates the dance between creativity and work that is the business of freelance life. That’s why I keep the quote front and center in my work space.YouCantChange-05232013-(C)

Even today I’m working on a story intended to invite prospective patients to participate in a clinical trial. But early review comments indicate my client wants to buff out the narrative parts (that’s right, losing the story itself) and swap it for clinical and corporate language. The story was meant to pull prospective patients toward a clinical trial, but it won’t if the corporation keeps talking.

But this is not a lament. It’s only a statement of reality and maybe a celebration—because this is how we create together. My sizzling hot interpretation of a marketing objective is held in the tongs of review and hammered into shape by my collaborator.  And by me. This is my expectation for my ideas and the resulting words, just as it is my expectation for each part of the process.

And now this: as we release a few of the projects physical constraints, my story bounces back—which makes me glad. This is what collaboration looks like. Successive drafts change but the central objective continually informs all the collaborators as we take our turns shaping the project.

Amazingly, it is this very collaborative process that needs to inform my less commercial writing projects. The courage to create actually springs (again) from the sometimes difficult conversations that surround the project. But it also takes courage to produce a rough draft.


Written by kirkistan

May 23, 2013 at 11:44 am

One Response

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  1. […] the rough draft is to set a thought out in the open where others can reach and tag it. After all, you can’t change something that doesn’t exist. The point is collaboration: how is this right? What do we know that can make this more […]

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