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Try this: Be Ionic, Iconic and Ironic

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Disturb Someone Today

The Minneapolis Institute of Arts manages to be ionic (columns), iconic (yes, the columns again) and ironic (colors on columns–really?)

It’s all in the mix. Start with an ancient form: a note, a letter. A poem. An email? Get the form just right and let it carry all it was meant to carry. Then bring it into today with an element that steps outside that form. The MIA does it with colored lights on the ionic pillars with are also iconic. Is the result beautiful? Not exactly. Several of us have thought a lot about whether those lights are right or wrong. We decided they are ironic.

That’s why I’m so fond of the cards turned out by Zeichen press. Old form. Old cold type. I’ve worked with quoins and frames and rollers that spread ink across a platen. Everything about the process shouts “old.” But the messages are anything but old. Their cards disturb even as they console or encourage.

How can you disturb someone’s attention by mixing up an old form with something of today?


Written by kirkistan

August 21, 2013 at 5:00 am

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