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50 Years Later We’re Masters of Industry

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Look how far we’ve come

CarHorns-1009201350 years ago, give or take, Herbert Marcuse and others struggled to understand where industrial society was taking us.  He and others saw dark overtones in corporate goals and increasing standardization.

Would industrialization harness men and women? Or would it be the other way around?

Could it be the other way around?

“The industrial society which makes technology and science its own is organized for the ever-more-effective domination of man and nature, for the ever-more-effective utilization of its resources. It becomes irrational when the success of these efforts opens new dimensions of human realization.”

Herbert Marcuse, One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society, (Boston: Beacon Press, 1964)

Social media is one place where technology has seemed to thwart efforts at ever-more-effective domination. Collaboration is increasingly common, and with collaboration, more instances of human realization. So the humans won, right?

Wait. The story’s not done.


Image Credit: Kirk Livingston

Written by kirkistan

October 9, 2013 at 10:11 am

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