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3 Moments of Unexpected Joy in this VW Spot

with 5 comments

“Was that me? Was I singing?”

Building in order of sheer happiness:

  1. Joyful Moment #1: The soundtrack. I’m not sure who this is but it reminds me of the Moody Blues and so the late 70s/early 80’s come rushing back in all their triangular, puffy-shouldered wonder.
  2. Joyful Moment #2: When our man mouths the lyrics and they dance. Love it!
  3. Joyful Moment #3: “Was that me? Was I singing?” That guy nailed it. Let’s have more corporate meetings with that guy.

GC/BC says the idea has been done before. I’m sure it has. But I can’t stop watching it. And I feel more favorable toward the power of German engineering.




Well—I’ve been schooled. This entire concept is lifted from the 80’s band a-ha. Here’s their official Take On Me video. I vaguely remember the mid-80s. One thing I was not doing was watching MTV. So I missed it. Whatever: now I’m all caught up.

Oy! Getting a history lesson from advertising.

What next?

Written by kirkistan

October 11, 2013 at 8:01 am

5 Responses

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  1. This made my day in so many ways 🙂 Love that song. Tripped me back to my “glory” days. LOVE the Moody Blues – puffy shirts and all… last saw them around 2000. Justin still has pretty hair. Thanks for the smile, Kirk.


    October 11, 2013 at 11:31 am

    • Thanks for reading! So–it had the same effect on you? And was it the Moody Blues?


      October 11, 2013 at 11:52 am

      • I see you answered your own question. A-Ha. Yep, I was watching MTV – the soundtrack to my glory days. This ad made me smile big.


        October 11, 2013 at 4:07 pm

      • Funny how memories flood back in just a few beats of an old tune.


        October 11, 2013 at 4:34 pm

  2. I should have been clever and said, “Ah Ha, I love that song.” But I didn’t.


    October 11, 2013 at 11:32 am

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