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Click Farms Vs. Philip Glass

with 4 comments

The Glass problem: Prolific production of something no one wants.

01072014-tumblr_myxgewhLv31qe6mn3o1_500I’ve heard rumblings of sweatshops where thumbs and fingers are put to use liking various social media status updates. An AP story running in the Startribune a couple days ago identified even our own State department as buying clicks, possibly from a click farm in Dhaka, Bangladesh. If not exactly illegal, the practice certainly carries the sense of fraud in the false “Like” economy Facebook introduced us to and to which all social media fall prey.

The desire to be liked is so compelling. I’m hoping you’ll like this story (as if you needed to read such a disclosure). But I’m also trying to wean my myself off this desire for constant attention and this eagerness to let a click tell me how successful I am in life. There’s good reason to investigate the internal compass of gifting and bent and pairing those with the hope of connecting solidly with a few rather than seeking the transient adoration that “like” seems to represent.

Then again, the money is in the Likes.

A more balanced and possibly more productive approach to doing our best work is to dive ever-deeper into the well of “What am I here for?” When we ask that question and look to see what fascinates us and what (some, few) others react to or what seems to help those few, then we are on to something. That is a very different process than scanning keywords and offering click bait.

Consider Philip Glass. Maybe you like his music. Maybe you despise his “repetitive structures.” I find his music soothing and at times invigorating and always terrific for writing. But when he started playing and composing, it sounded very different thing from everyone else. He had very few “likes.” In fact many just said to him,

Please stop playing that.

But he persisted and found something new.

That’s what I’m expecting from many: to find passion and service flowing together, even if others don’t understand it. It takes courage to keep walking forward in this way. But that’s the kind of courage we need.



Image credit: un-gif-dans-ta-gueule via 2headedsnake

Written by kirkistan

January 7, 2014 at 7:57 am

4 Responses

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  1. My husband and I were just talking about this concept yesterday. Well, not the click farms… didn’t know about them. Liked this post, Kirk – even if you aren’t chasing “likes” 🙂


    January 7, 2014 at 8:13 am

    • Wendi–thanks. I am chasing likes, though I try to persuade myself I’m not. You and I have talked about this before. I’m also thinking it’s a sort of big deal as I start teaching next week. It’s incredibly easy to fall to this pressure.


      January 7, 2014 at 8:16 am

  2. Great article (I Liked it, FYI).


    January 7, 2014 at 10:43 am

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