Collaborate is the New Black
Listening looks good on you
Work often looks like a flavor-of-the-month shop. Depending on which consultants get the ear of those with a budget for adjusting corporate culture, we could be talking about mindfulness, or total quality commitment or getting the right people on the bus—there is no end to the analogies and training seminars and tightly-packed sessions to buy.
Always these programs promise change. Sometimes they deliver.
But the constant impetus behind these attempts is employee engagement. The days of just showing up to stand on an assembly line or sit in a cubicle are long gone. Putting in hours is not enough—was it ever enough?
Engagement is tricky, of course. Employees work with BS filters set on high, which is why suggestion boxes rarely worked. Everyone knew putting a well-reasoned argument on a slip of paper and dropping it in a box went exactly nowhere.
No—the will to listen, which is near the heart of collaboration—must come from within rather than without. There must be a kernel of mission that speaks to listening to the good people you’ve brought in. The trick is to find that kernel. Engaged employees have done that work, usually on their own time.
I’m excited about a particular client of mine with a compelling, collaborative mission. They’ve invested millions in a particular process that is doing something brand new in the world. My client is lining up eager collaborators from industry and from academia. They are just now setting up systems to deepen their collaboration with researchers across the globe.
But how far are they willing to go with collaboration?
Working and learning together is the stated center of their mission—and this organization lives it out in countless ways. But are they willing to make messages that reach out and pull people in—even with ongoing research? Are they willing to set themselves apart as leaders willing to share knowledge in endlessly accessible research bites that are media and social media ready? After all, my client is partnering with an industry known for its secrecy, so what will collaboration and the inevitable transparency look like with these steely customers?
All that remains to be seen.
But one thing is certain: the will and gifts and curiosity of engaged, collaborative partners and employees is the only thing that will help this move forward.
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Image Credit: Kirk Livingston
Written by kirkistan
April 7, 2014 at 9:37 am
Posted in Collaborate, Communication is about relationship, Dialogue Marketing, listentalk
Tagged with conversation, dialogue, listen, photography, social media
2 Responses
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Good reminder for my current situation. Thanks 🙂
dirofpr
April 7, 2014 at 10:54 am
Thanks for reading! We’ve all got a long way to go, don’t we?
kirkistan
April 7, 2014 at 10:57 am