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Brands: Still (Always?) Incidental to Life

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Bit of truth from Martin Weigel, Wieden+Kennedy, Amsterdam

We all know this, of course.

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Via the Sell! Sell! Blog

Written by kirkistan

May 6, 2014 at 7:56 am

Posted in Audience, Brand building, Brand Promise, copywriting, Dialogue Marketing

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  1. […] the spirit of “What is remarkable?” I offer Slide #43 from adman Martin Weigel’s excellent Slideshare on how brands fool themselves into thinking they […]

    Unknown's avatar

    Martin Weigel: Go to give. Don’t go to take. | conversation is an engine

    May 13, 2014 at 8:12 am

    Reply

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