Brands: Still (Always?) Incidental to Life
Bit of truth from Martin Weigel, Wieden+Kennedy, Amsterdam
We all know this, of course.
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Via the Sell! Sell! Blog
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conversation is an engine 
[…] the spirit of “What is remarkable?” I offer Slide #43 from adman Martin Weigel’s excellent Slideshare on how brands fool themselves into thinking they […]
Martin Weigel: Go to give. Don’t go to take. | conversation is an engine
May 13, 2014 at 8:12 am