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Martin Weigel: Go to give. Don’t go to take.

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Even advertising people are human.

In the spirit of “What is remarkable?” I offer Slide #43 from adman Martin Weigel’s excellent Slideshare on how brands fool themselves into thinking they matter in the grand scheme of real life.

They don’t.

Not when it comes to real human interaction.

No sir.


Can a brand serve? Yes. And I will argue that is the profitable space to explore.

I’m not generally an Anthony Robbins fan, but this quote has been stuck in my brainpan since I first reposted these slides. And that is remarkable.


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