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Spain Lottery Commercial

with 4 comments

Cyber Grand Prix at Cannes

Despite the lottery being a complete waste of money and attention, this is a fetching commercial.

But how about that soundtrack? Wow.

Written by kirkistan

June 23, 2016 at 10:46 am

Posted in Advertising, Brand building, Brand Promise, Brand voice, Uncategorized

Tagged with , ,

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4 Responses

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  1. Well at least we can presume the wonderful artists who made this got paid well!
    Thanks, Kirk, it’s really beautiful. (K)

    memadtwo

    June 23, 2016 at 4:08 pm

    Reply

  2. Gorgeous. It cheered me up on this bleak morning in the UK.

    Michael Richards (certainline)

    June 24, 2016 at 1:37 am

    Reply

    • So, Brexit is it? How will that affect you, Michael? There’s probably no telling, right?

      kirkistan

      June 24, 2016 at 6:15 am

      Reply

      • I find it deeply disappointing, Kirk, like a return to the attitudes of the 1950s. I fear that many people had no idea what they were voting for beyond some vague idea of being more English. What economic and social effects it’ll have remain to be seen. A sad day, though, as my next post will demonstrate.

        Michael Richards (certainline)

        June 24, 2016 at 7:15 am


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