Archive for the ‘Advertising’ Category
Note to My Bearded Self: Perhaps, Unbeard?
Daughter: “You look like a different Daddy.”
Wife: “I feel like I’m cheating.”
Mrs. Kirkistan often laments the stages of beardom: from unsightly to “Ouch!”
Via Adfreak
WWSD: What Would Steve Do?
Are we all reading too much into that turtleneck & wireframe costume?
It’s the glance into the camera that does it for me.
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Via Adfreak
Volkswagen up!: Takes you places
Here’s a tagline with a brand promise you can believe
This approach appeals to the utilitarian cynic in me.
Via Ads of the World
Editorial Cartoon vs. Rough Sketch
Pique a place to begin.
Charlie Hebdo meant to disrupt and paid dearly. That is what every editorial cartoonist wants, well, not so much death as to disrupt. I’m a fan of Steve Sack at the StarTribune, who every day tips some social issue on its ear.
The contribution of the editorial cartoonist is to change the status quo conversation by putting forward an opinion in whatever outrageous way that gets attention and is instantly understandable. Most of their work is an image that evokes a passionate response. The editorial cartoon is typically polarizing, immediately dividing those in violent disagreement from this in violent agreement.
In contrast, the rough sketch is presented to people who are already with us. They may not agree with our nuanced vision of a project, but they at least have the project on their radar.
We use the rough sketch to present our vision for the project, to show more precisely what we mean and to invite discussion. The whole undone sketchy ethos of it can accomplish all those things.
Sometimes we need a rough sketch to present our idea in the easiest possible way—so our friend or client cannot misunderstand us. And sometimes we need to disrupt a status quo conversation and risk passionate ire.
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Image credit: Steve Sack, StarTribune
Dumb sketch: Kirk Livingston
NOLA: Same words. Entirely different experiences.
Your Interpretation May Vary
Maybe you’ve seen a version of these New Orleans tourism spots. What is remarkable is how the same voiceover is used in all, but each depicts an entirely different experience. Tim Nudd has some smart comments on the three at Adfreak.
I watch these and cannot help but think about how we interpret any text, And how each understanding of a text is different because of the intentions we bring to a text and the experience/baggage we also bring to our reading. That’s why we talk through how we read things—your interpretation gives a fuller perspective to mine. And, I hope, vice versa.
These three ads tell that interpretation story well.
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Via Adfreak
conversation is an engine 