Archive for the ‘Collaborate’ Category
When will Your Mission become Mutiny?
Look Boss: It is Written
One of my favorite bosses, when privately presented with a wallet-sized card imprinted with the corporate mission and asked what he thought of it, pretended to use it to wipe his derriere.
Was my boss in open rebellion?
Not in the least.
My boss was responding to a ridiculous communication tool. At that point in the history of that particular medical device company, it was all mission and everyone knew it. Patients and physicians were front and center and no one needed reminding. We were all directly involved in the mission and to think otherwise was to dismiss the conscious and vocal choices people made to work there.
Then again, perhaps the communication tool was a bit prophetic. It wouldn’t be long before many in the firm started taking their eyes off the mission to focus instead on quarterly profit goals to the exclusion of patients, physicians and common sense. These things happen when big bonuses are at stake.
But it need not be that way and you may well be the one to say so.
Unless you simply wanted a job and any job would do, you likely joined your firm because of mission. You found yourself in some level of agreement with the firm’s vision and wanted to help move this thing forward. For many of us, the mission is a motivating and ennobling force, even if we may not think of it constantly.
We know that even the best-intentioned organizations stray from their intended goals and go rogue with evil intent. This happens at high and public levels. It also happens at day-to-day levels, in quick decisions and in small furtive meetings among colleagues. For-profit companies do it. Non-profits do it. Churches do it. Hobby clubs are also capable of it.
That’s when any of us needs to come back to the mission and openly ask whether this quick decision or that furtive meeting is accomplishing our shared mission. Sometimes our best and smartest move is to reprise the mission openly, verbally and with gusto. We all need reminding of our purpose and mission from time to time.
If you care about your organization’s mission, you may need to lead a mutiny today. You’ll want to count the cost, of course, because mutiny can be very expensive.
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Groundswell: Your Moment Has Passed.
So 2008.
I’m done with Groundswell.
Oh, I like the book. A lot. And the argument for an empowered people (via social technologies) continues to make excellent sense. Li and Bernoff did a great service by gathering facts and stories into a rational retelling of where we are today with hearing and connecting en masse.
When I first read Groundswell, emotive moments of recognition flickered constantly. Li and Bernoff led the way in helping me understand this unfolding opportunity lodged in my computer. But those moments are not just in my computer any more. They are on my phone, in my pocket and before my eyes as I walk.
It’s the ubiquity of the opportunity that makes everything look different.
Students in my class assume forums for support will be available, they turn to product and service reviews first—why wouldn’t they? Reviews from peers have always been available. These self-proclaimed 90s kids (I guess that’s a thing) interact in most of the ways that Li and Bernoff predicted. So there are few emotive flickers from them even as I shout “Yes!” (possibly to their “Huh?” and amusement). And these students demonstrate a familiarity with technology far advanced from students even two years ago.
So…wheels turn and time goes on and books fade to triviality. I’ll suppose I’ll check out Empowered next time I teach this class. The last thing anybody needs is another old guy in their life telling how things used to be.
And this: the Groundswell moment just passed has opened on a much wider vista that seems to invite collaboration like never before. To not listen to each other is starting to feel like a cardinal sin. Not because it dishonors the human condition (which it does) but because the opportunities in working together are beginning to look massive.
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