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Archive for the ‘making mistakes’ Category

Please Read Dave Eggers: The Circle

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In a world where everyone sees everything…

If you’ve ever wondered where complete transparency might lead—as I have—consider reading Dave Eggers’ excellent novel The Circle.

Don't worry--no one's watching.

Don’t worry–no one’s watching.

Mr. Eggers has created a very comfortable world (for some) of deep collaboration, where everything is provided to those lucky enough to work for the Circle. The Circle, the corporation at the center of the story, looks more than a bit like our most celebrated high-tech companies brimming with smarts, cash and outsized ambition. Think Google or Apple or what Microsoft once was—and then add in a cast of characters each with an overweening and boundary-less high EQ—and you’ve got a world that is totally supportive—as long as you move in the same direction. The novel traces the story of Mae Holland as she “zings” (tweets) and “smiles” (likes) her way from outsider to the inner circle.05212014-TheCircle-9780345807298_p0_v2_s260x420

The story gets uncomfortable at times, especially when it shows the intent behind the use of social media and the social pressures applied. Especially when you start to recognize product placement on a very, very personal level.

Mr. Eggers has me rethinking my eagerness for employees up and down the corporate ladder to use their outside voice. I’ve been advocating, among my clients and when teaching Social Media Marketing, that helping employees reveal their work to interested outsiders is a move toward a new kind of marketing that looks less like selling and more like a conversation among interested parties. I still think that is a good move, but Mr. Eggers has explored the boundaries of that notion, and it is a bit, well, totalitarian.

I will consider using The Circle as a supplemental text for my next class on Social Media marketing. Well-written and consistently engaging, Mr. Eggers’ book is well worth your time.

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Image Credit: Kirk Livingston, just before a recitation of photography rules within a non-public spaceWatching-3-05212014

Planning for Moments Vs. Mapping a Strategy

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The 5-year plan is dead. Long live the 5-year direction.

Once upon a time teams of corporate lackeys spent months writing strategies for one-, two-, and five-year plans. They smoked unfiltered Camels and crunched numbers and drank stale coffee to help guess about future sales, using only the flimsiest of data points. They produced thick binders full of prose and charts and graphs and tables of numbers that anticipated revenue and profit. It’s quite possible someone even read those binders. More likely: those in the C-suite who ordered it all just listened to the executive summary and nodded in agreement.

As one does.

Those binders went on to live rich, full lives on sacred shelves. Silently wise and knowing. Until, over time, the strategies gradually got it wrong more often than getting it right (had anyone read them to notice). Predictions have never been a strong suit for ephemeral beings like humans. Especially today when technology seems to refresh every few months—complete with a new set of expectations and parameters. Especially as the economy rises and falls like sea swells.

Where does that leave strategy today? It is impossible to see into the future so we got good at guessing. And we told ourselves to make the future the way we wanted it—as best we can. To step toward the future we’d like and maybe that future will meet us halfway.

Today there are far fewer teams guessing what will happen in five years. But those organizations doing well have taken the forward-looking aspect of planning and planted it as a direction. Given our direction of travel, what moments may arise that we can take advantage of?

Today our smart friends are planning for moments that occur along the path they’ve penciled in. Everything subject to change, of course. But if all goes well: this is where we want to be.

Today we must plan for serendipity.

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Image credit: Kirk Livingston

Written by kirkistan

April 14, 2014 at 9:29 am

Turn Your Message Away.

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Written by kirkistan

March 31, 2014 at 10:31 am

What to toss to drive forward?

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It’s 2014, we have license and the tools to look at new models without
having to wear the straight jacket of models past, or buzzwords of the
moment. Narrow-casting can be done without narrow-mindedness.

–Valeria Maltoni, Conversation Agent, in comments after her “Why have a blog” article

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Written by kirkistan

March 15, 2014 at 9:26 am

To My 19-Year-Old Self: Embrace the Timer

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This Permission Tool Will Calm and Kick You

Look—I know you get all fidgety about the stuff you’ve got to do: the papers to write, the group projects to complete, the hours at work and the woman you’re trying to work up the nerve to ask out. Finals coming—have you even read the chapters? Plus all the pressure to assemble a plan for the rest of your life. Get on that! (Ha! Here’s a hint: your plans will scatter like water on a hot skillet. Again and again. But you still have to plan.)

That’s why I’m writing, lo from across these many decades.

Behold: the timer.

Like an egg timer only with more time and without the eggs.

The timer is a permission tool you can employ today. The timer will grant you focus and peace of mind. The timer will calm your fidgety, anxious self. The timer puts an end to the ridiculous argument that you can do several things at once. You may find this hard to believe, but in the decades to come people routinely kill others while driving and opt out of deep life-changing conversations because they “multitask” (big word in twenty years). Wacky, right?

Here’s how the timer works:

You’re not gonna believe the free stuff on this thing Al Gore invented called the “Internet.” Oh: buy Apple stock.

  1. Look at the big pile of stuff you’ve got to do.
  2. Pick the most important thing. Just one thing.
  3. Set the timer for 60 minutes.
  4. Start the timer.
  5. Do that one thing.
  6. Do that thing for 60 minutes. Don’t get coffee. Don’t talk to your roommates. Don’t daydream about that beautiful woman. Don’t stare out the window. Do the one thing.
  7. When the timer rings, get up and do all that other stuff.
  8. In fifteen minutes, pick the next thing, set the timer and repeat the process.

Sound simple? It is!

Listen, Mr. 19-year-old Kirkistan: this is how you are going to get stuff done for the rest of your life. Even enormous projects tremble when the timer shows up. Almost everything in life can be broken into manageable segments.

And this: You emerge a happier person when the timer goes off. Because you actually did something.

I think you have a timer on that big plastic watch of yours.

Try it.

Now.

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Written by kirkistan

February 28, 2014 at 9:44 am

Can A Question Trump A Script?

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Don’t Prepare. Just Show Up. Improv Wisdom by Patricia Ryan Madson

A confession: it’s hard for me to break free from notes when speaking.

Maybe notes are a crutch. But I think there is more to it. I spend my days writing so I have an affection and affinity for words on pages. And this: there is specificity to writing that is not quite so available for speaking. It’s a specificity that allows me to work an idea and move the parts around even as I deliver that idea to my audience.

Speaking does not allow that.

Or so I thought.

Patricia Ryan Madson’s Improv Wisdom is helping me see things differently. This well-written, easily digestible book (NY: Bell Tower, 2005) is full of all manner of notes about how to move off the page. In particular I’m struck by how Ms. Madson deftly turned scripted notes into an opportunity for spontaneity. 02262014-Cover-burgundyCheck out the photo below, where she reformats scripted remarks into a series of prompts—questions—that result in something alive and conversational versus the usual bad voice-over quality that comes from reading a script.

The result of her work and approach is spot on with all we’re trying to do at Conversation is an Engine: live out loud with each other, mistakes and passions all available to each other as we show up. Day after day.

Here’s Ms. Madson speaking at Google (Authors@Google) on her notion of just showing up. I cannot help but notice that she put lots and lots of time preparing before she just showed up. Plus: I am completely taken with Ms. Madson’s willingness to make mistakes in public.

Patricia Ryan Madson may be my new aural hero.

 

ImprovWisdom-02262014

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Written by kirkistan

February 26, 2014 at 8:44 am

Why You Must Tinker with Your Social Media “Why?”

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Strategy is a fuse. You must light the fuse.

Say you’re writing a blog.

Any blog. Maybe…a blog where you want to get people to tell their stories (purely hypothetical example). Or this: maybe you are running a blog aimed at pulling in people looking for insights about what our national obsessions say about us, as told through the press. Again: pure theory. Just making this up. Both blog examples sound a bit vague—but that’s the groovy deal with social media: you try something and see what happens.

So, say you try stuff.

Say you fail.

But…you learn stuff. And you tune it up.

You go back to your original strategy document and realize: Oh! Our stories must be more than just well-told (though that is certainly the beginning point). They must pull people in with tight surprises or well-crafted morals. Or something. Because these stories are competing with Angry Birds and Facebook and actual paid work—all manner of distractions that keep people from reading our blog. So those stories gotta be good. They’ve got to be better in a way we’ve not quite yet devised.

And so your strategy evolves.

Congratulations: this is what forward movement looks like.

These are the questions any brand faces, with the added goal of trying not to devolve into a selling spiel. This social media world is no static, set-it-and-forget-it deal. It’s more like a living, breathing conversation in a room full of people constantly walking in and out. And for your brand to be heard, for your blog to be recognized, for your insights to be caught, you must continue to tighten the focus on who you are trying to reach and get better at laying out the right content for your target audience to feed on.

And this: there is an aspirational part to providing strategic content. I like how Kristina Halvorson and Melissa Rach says it in Content Strategy for the Web:

Aspirational: it’s a stretch for the organization, focusing on what you want to become ideally (not what you can feasibly do).

Content must paint a picture of who we are that is slightly in the future and slightly a wish list. Brands do this constantly, of course, which is why people buy BMW or Coke or Apple. They buy into the vision as they purchase the product.

How can we do that for the community we want to build with our blog content? It starts and continues with focused attention on what this audience needs, today, tomorrow and the next day. Our content must paint a picture of we can be at our best.

This will always be a moving target.

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This Weekend: Superb Owl

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Will you be dancing to the rockabilly stylings of…

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Oh. Wait. I misread my calendar.

Super Bowl.

Of course you’ll be there: Commercials!

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Image credit: via semilost

Written by kirkistan

January 31, 2014 at 8:50 am

It’s no good to compare

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Written by kirkistan

January 25, 2014 at 10:03 am

Lou Gelfand: No More Complaints

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How do you love an impossible task?12172013-tumblr_mq3xx8VvLd1rnbafjo1_400

In darker moments I wonder what good lies in all the words produced, day after day—especially my own words. But if words serve only to remind or tell again the story of a bright spot someone saw, then maybe that is enough. Because bright spots shine a bit of hope.

Lou Gelfand was a bright spot for me.

I am a casual newspaper reader. I read the StarTribune and various news sources on-line. But the StarTribune has been my go-to, privileged (and sometimes angering) source for many years. Lou Gelfand was the long-suffering ombudsman/readers’ representative. For nearly 23 years he listened to complaints and reader’s rants and charges of bias (a countless number, surely). And then he calmly worked it out with words on paper.

Mr. Gelfand’s “If You Ran the Newspaper” columns were a must-read for me because he seemed fearless in taking colleagues and readers and the process itself to task. He aimed for resolution and made everyone mad as he did it. But there was something satisfying in his assessments. His words produced a sort of end-game where conflict and anger were addressed, if not always resolved.

Here’s Mike Meyers, former Strib reporter and friend of Gelfand, on the mood created by Mr. Gelfand’s assessments:

“He was a guy who often ate alone in the cafeteria because reporters were so damned thin-skinned,” Meyers said.

Mr. Gelfand was a kind of pivot point between audience and the communication machinery that was the daily newspaper. It was a no-win position from the beginning—an impossible assignment—which Mr. Gelfand moved forward with  aplomb, sympathy and spirit.

His son called him “relentlessly fair” and Gelfand surveyed his own columns and found he split about evenly between backing the paper and the complaining readers.

Read Mr. Gelfand’s obituary here.

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Image Credit: via Frank T Zumbachs Mysterious World