On Creating: “Hello Problem, Please Sit with Me”
From Distraction to Focus
We stare at the problem until we can’t think straight. And when blood runs from our ears, then we have just begun.
This quote from a Minneapolis copywriter describes the creative process that drives his role in the industry. What does it take to come up with a creative solution that is beyond the first 5, 10 or 20 thoughts that pop into anyone’s head? What is creativity, anyway, and why should I care?
- First the bad news: creativity requires deep focus.
- And now the good news: you are capable of deep focus.
In our age of near constant distraction, how does anyone slip into the focus-cave? How does anyone keep distraction at bay, apply sustained attention, and lose track of time in the process? It turns out there are solid answers to those questions. Those answers arrive from a mix of personal experience from people who create regularly, from a bit of theory, and then from experimentation with what works for you.
One thing is certain about focus: it can bring a healing wholeness with it. Just ask any person who regularly creates, and hear them talk about “flow” or the zone or getting into that space of just doing it.
Creating is not for the faint of heart. Because to create is to dwell with ambiguity: could be this. Could be that. If you change this piece—or flip the entire story or image—everything looks different and maybe even makes more sense. Very little is defined when creating and, in fact, you are doing your own defining
A group of students and I have turned a corner this week. We’ve gone from feeding the internet with content that builds communities to feeding creativity that can solve real-world problems. And just like when we work different muscles with cardiovascular versus weight training, this move from rapid creation to deep problem-solving wants a different set of brainwaves. We’re moving from intense listening and rapid creation to sitting with a problem and iterating our way out.
One of our bigger tasks is to train ourselves not be satisfied with the first, easy solution. We’ll learn how to bend time and write fast while you still know nothing, and how to lift and separate and how to map your way around a problem and how to start at the top again and again. And how to grind through to get to a better solution.
But all that needs focus.
And focus means not picking your phone up for 60 minutes.
And that is a struggle.
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Image credit: Kirk Livingston
How to Talk with a Republican
Break with Talking Points: Talk about fears one by one
The Donald Trump phenomenon is fueled by fear—this we know.
Now that the Wait-This-Is-A-Joke period is over and the Fascists-In-Training period has begun, would we be better served addressing those fears head-on rather than pointing again and again to the incoherence of the candidate?
Mano a mano, as it were.
What are the fears lodged in the Republican brain? We hear them from all the candidates: out of control immigration, an economic and political system rigged to benefit plutocrats, Christendom (as a geopolitical/cultural/social power) gasping for breath, whites are on their way toward being just another race if not minority status, the list goes on, of course.
One of the great early proponents of Christianity—a man not in favor with today’s Evangelical base—talked a lot about caring for the neighbor. Jesus said that after loving God with all your passion, the second most important thing was to love your neighbor. Could this thing Jesus said actually address fear without playing into the hand of an inchoate, would-be strongman?
A discussion about gut-level fears will descend into jobs and what it means to be treated fairly and irrational fever dreams about those we don’t know. It’s likely such talk would be politically incorrect—and we need to welcome that. On the other side of published Talking Points is a smoke-filled room where personal decisions get made even as friends and family hash out details. That’s where citizens need to hang out: telling truth as best we know it, from our perspective, not from the perspective of party bosses or mercenary haters, but from a hope-filled vision of people filled with neighborly love for all.
Naïve? Yes, of course. But sometimes naïve wins—just ask that pariah Jesus.
But look—this is gonna be messy. Let’s do this before we all start wearing yellow badges to stand with whatever group is in the crosshairs of Trump In Chief.
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Dumb sketch: Kirk Livingston
Why Honesty is Catnip for Collaboration
In Class Today: Here’s Where I Failed
I first encountered “fail faster” in Clay Shirky’s book Here Comes Everybody. In that book it started to make sense to me that getting something right was a goal, but perhaps not the first goal. Maybe I saw traces of “fail faster” in The Cluetrain Manifesto. As a writer I knew I had to write many (verily: many, many) drafts before I started to approach the thing I really wanted to say. I also knew that the work of moving toward that thing I wanted to say was built on failure after failure, and that each failure left me with something closer to what I intended. Each step in the work shaped the next step in the work And each step in the work also shaped the one doing the work.
In our Social Media Marketing class last week students presented their critique of their community-building activities (we publish content to define and attract the student’s desired target audience). Midway through these presentations I remembered why I love this day so much. There is an honesty to it. Students describe what they’ve used blogs and Twitter and Facebook (and Instagram and Pinterest and Reddit) and other tools to create for the past six weeks. They show successes. They describe failures. They talk about what they would do differently. In some cases they reimagine the entire exercise for themselves and their team. And sometimes I can see the seeds of a much larger purpose. Sometimes it is quite clear that this person’s passion will push them toward building this community for a long, long time.
And then we discuss failure. Truly, these are fascinating moments in the Q&A that follows each presentation. The great news: everyone fails. Not the course, but in building the grand vision they set out to build. Six weeks in they realize how they could have adjusted their purpose, how they could have set more clearly defined metrics to reach very specific goals. Some realize they did not give it their best shot but instead rushed through and sort of wasted their moments of contact with their target audience. Some realized they could make a solid point with 350 words when they came into the class needing at least 1000 words. Some realized their target audience lived over in an odd unlit corner of the Interweb and this other particular tool would have faithfully delivered them to this audience.
The Big Reveal: It isn’t until you try to actually build something real, with real people and real purposes toward a real end, that you realize life doesn’t not just coalesce around your pet purpose. In fact, this shouting into a crowded, noisy concert hall that is social media must be very deliberate for even the smallest thing to happen. And I mean even the tiniest purpose to move forward.
And as we detail our failures together (I have my own dozens of examples to share), new ideas pop to the surface and classmates who had not talked with each other are now offering ideas and are engaged in the purposes of this other community.
It’s the honesty bit that pulls in collaboration—the telling it like it is. The missing the high mark in a major way that when shared, evokes collaboration rather than pity.
That seems like a solid life lesson to me.
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