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Copywriting Tip #3: Words + Images (Think Visually)

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How To Think Visually?

Exhaust your brain with mad thinking not lazy searching

Thinking visually and combining words and images is something of a kaleidoscope experience. Especially for the English major. These folks love words and regularly ask them to leap and dance and bite and romance. English majors have been going steady with words for years. I’m asking these people to see others—but it’s not about two-timing your fascinating Helvetica friends. Just add an image to the mix and step back: did the image just comment on the words—or vice versa? Did the words explain the image? Or did the words supply a subtle subtext that subverted the image? Or vice-versa? Now we’re spinning the kaleidoscope and it is all sorts of (kinda nerdy) fun.

Hint: Don’t Start With The Google Machine.

The temptation is to type your first thought into the search bar and see what images pop. This lazy approach will be at least mildly amusing and completely distracting for the next 73 minutes. There is a more productive way to begin: pen and paper. Any number of artists and writers will tell you that working through potential ideas in the isolation of a blank page helps you focus. The drill is to do it again and again. Page after page. Hour after hour. Until you can’t stand it anymore. From all that terrible, worthless dreck that you would never show your mother let alone the cute human in your Classics class, pick the two or possibly three that don’t make you wretch. That are kinda ok. Google those.

The key is to get your brain working and keep it working long enough that your subconscious takes up the project, freeing you to walk around the lake or pull a prank on your roommate.

You will produce something in this manner.

Try it and tell me if it worked.


Image credit: Maximum stacks/Creative Review via thisisn’thappiness

Below: dreck. Maybe an ad came from it. Maybe not.

Written by kirkistan

March 24, 2012 at 12:07 pm

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