Posts Tagged ‘JL Austin’
Fascinating: How Stanley Cavell Was Fascinated by JL Austin
Gimme a bigger brain. I’ll settle for a bigger trigger of fascination.
Stanley Cavell’s uneven memoir about becoming a philosopher (Little Did I Know: Excerpts from Memory) is interesting and boring and interesting. Like a lot of philosophy texts, it calls to you days and weeks after you’ve put it down and made peace with never finishing it. I’ve checked it out twice and twice have not finished it—usually a signal I need to actually buy the book with cash money.
Today I’m rethinking Cavell’s descriptions of sitting under the teaching of JL Austin when he visited UC Berkeley from Oxford. Cavell’s descriptions of Austin are not always becoming or charming. JL Austin was a brilliant philosopher but also a bit of a cad, it turns out. But what’s of particular interest is how blown away Cavell was by Austin’s “A plea for excuses.” It’s a pedantic text—like a lot of Austin’s writing. But for Cavell it was full of clarity and win and entirely energizing. Just based on Cavell’s enthusiasm, I’ll reread Austin’s paper.
Enthusiasm is humanity’s secret weapon. The boring teacher is the one unimpressed/unmoved/unchanged by the subject matter she drones on about. But the enthusiastic cheerleader for speech act theory or a particular camera lens or the lobster roll at The Smack Shack is enough to move me to action. As a copywriter I think a lot about how to present this priority or that piece of information so an audience will become interested. But human enthusiasm cuts through all technique and strategy, like sunlight burning off fog. Maybe that’s why word of mouth is the pot of gold every marketer seeks today.
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Image credit: Lia Halloran via 2headedsnake
Philosophers don’t pack heat. Right?
On Preparing for Ignite Minneapolis
The unrelenting movement—every 15 seconds a slide changes—makes speaking at Ignite Minneapolis more a verbal dance than a straight-out talk. I’ve compressed four voluminous thinkers (Martin Buber, Emmanuel Levinas, JL Austin and Wayne Booth) into pairs of 10 second sound bites. If the audience includes philosophers packing heat, I may not make it out alive. Practice, practice, practice. And more practice. And then practice lots, lots more. It’s the only thing that begins to still the nerves.
I remind myself of the dream: to see if anyone will bite on my notion that ordinary conversations can be turned into insight-producing engines. All it takes is four steps to tune our thinking—but I’ll wait until after I present to spill the beans on “How to HACK a Conversation for Insight.” It’s the message I’m excited about presenting. Very, very swiftly.
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Image Credit: Zohar Lazar via 2headedsnake
Listentalk Chapter 1 Synopsis: The Preacher and the Farmer
Conversation can be a scattered affair or it can be strategic.
The street preacher tosses out words that may pull in a passer-by. The street preacher might even aim and deliver those words to his mobile audience, hoping to bring some casual listener to a full stop. The farmer also tosses out seed and hopes for the best. It’s just that the farmer plants systematically, knowing she has given her seed the best environment for growth by choosing the well-drained plot of rich loam and cultivating it before planting.
Is dialogue more like words scattered by the street preacher or like words systematically implanted for growth by the strategic communicator? The moving parts of a conversation are put on display by an overview of philosophers Martin Buber, Emmanuel Levinas, JL Austin and John Searle. Context, content, character and intention all play a role in how our conversations move forward. Finally, observations about what makes for a good conversation, including thoughts on control, disruptions, rhetoric and the place of whimsy/serendipity.
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Are Words Always as Powerless as They Seem?
When we preach, our words often drop like stones from an overpass. And by “preach” I mean anyone who launches into a speech without a deep regard for her listeners. Pastors and priests can do it, but so do marketers, bosses, friends, even spouses. The guy at the party blathering on about his accomplishments—he’s preaching—and people walk away accordingly.
But our words need not fall like lead sinkers.
In 1955, the Oxford philosopher J.L Austin, gave a series of lectures at Harvard that became his book “How to Do Things with Words.” Austin proposed that there is a side to language where words actually cause stuff to happen out in the world. His famous example was with wedding vows: when the groom and bride say “I do,” and when the pastor/priest says “By the laws of the state of Minnesota, etcetera, etcetera, I now pronounce you husband and wife.” At that very point, something has changed in the world. Something changed because of the words spoken. Sure, those words gathered power from the context: the bride and groom, for starters. They agreed to get married. The priest or pastor officiating the deal contributed: the ordination process granted legal authority (at least in the eyes of the state) to pronounce these official words and have them mean something.
Why does preaching produce more leaden words than other kinds of talk? Again—not talking just Sunday sermon here. Corporations preach in their print ads and commercials and press releases. They collect a bunch of statements that are purposefully free from conversational context (you recognize this stuff by reading a brochure aloud. That’s when you realize no human talks like this). That kind of preaching that is more like wishing: wishing the world was a certain way. Wishing the reader was different from what he or she really is. The kind of preaching that tells others what to do or what the world is like, but is a lazy kind of talk that bears no resemblance to life. We all resort to this kind of talk that is unmoored from the people around us. Oh sure, we occasionally dress it up with an authoritative tone and we think we’ve accomplished something. But we haven’t.
Is there a way to get off our lazy butt of preaching and start saying things that make a difference in the world? Using words that instigate change? Is there a way to believe in the change our words signal?
I was reading the Gospel of Mark today, Mark 1, where Jesus starts the whole project. His first recorded words in Mark’s gospel are preaching: he preached the kingdom of God and invited his listeners to repent and believe (1.15). The rest of the chapter shows him, well, doing the stuff he preached. His talk about preaching and repenting and believing were not churchy words, meant only for the hour of the week where people piously peer up. No. His words demonstrated power by healing the sick. And the possessed. His were not empty sayings about a far-off God. They were words of invitation to taste something real. He was not just talk. He was walk.
Much more walk than talk.
How about your speech? Are you preaching to an audience who knows you are just mouthing empty words? Press release talk. Or are you saying things you can demonstrate? As a copywriter, am I doing this? And what kind of people do we need to be to deliver on the words we send out?
Makes me wonder.
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