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Posts Tagged ‘Thomas Sanders

Imagination, Guts and a Camera: How Does Story Work?

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Thomas Sanders: Only a few resist the story

Every marketer on earth wants their brand to be part of a larger, compelling story. That’s because story is irresistible catnip to those in the human condition. We want so badly to be part of a big story.

Watch for what happens as strangers quickly enter the story—or not.

It’s the moment of decision—join or not?—that makes this compelling and so watchable.


Via 22 words

Written by kirkistan

December 23, 2014 at 8:38 am

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