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JC Penney and Advertising for the Brave

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Honesty as a marketing technique? Nah—that’ll never catch on.

They say desperate times call for desperate measures. That might explain why when some wiseacre proposed honesty as a communication tool, the JC Penney marketing honchos bit.

The result is memorable.


Via AdFreak

Written by kirkistan

May 2, 2013 at 12:39 pm

Posted in Brand Promise, Rhetoric

Tagged with ,

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