Posts Tagged ‘JC Penney’
JC Penney and Advertising for the Brave
Honesty as a marketing technique? Nah—that’ll never catch on.
They say desperate times call for desperate measures. That might explain why when some wiseacre proposed honesty as a communication tool, the JC Penney marketing honchos bit.
The result is memorable.
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Via AdFreak
conversation is an engine 