Archive for the ‘stories’ Category
The Joys and Sorrows of NeuroMarketing
My Will be Done—in Shops as it is in Spreadsheets
If you wonder why the prolonged absence from posting, it’s because I’ve been trying to write and submit articles and short stories to various markets. Since last year’s NaNoWriMo, I’ve fallen into the great fun of writing stories.
I’m currently writing “The Joys and Sorrows of NeuroMarketing™” in less than 2000 words. I’ve also been writing to find out what happened to the neurosurgeon, the failed theologian and the copywriter in The Naked Copywriter. Sadly, a medical device marketer in that story has gone rogue to develop a neuromarketing app.
In case you wondered.
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Dumb Sketch: Kirk Livingston
Happily Ever After
Escape the orbit of your status quo stories
AnaLouise Keating names “status quo stories” as a chief culprit in reinforcing the same old binary direction choices we fall into day after day. In her book Teaching Transformation (NY: Palgrave Macmillan, 2007), she details the ways she helps students identify and reflect on all sorts of status quo stories—stories from racial identity to sexuality to our cherished pull-yourself-up-by-your- bootstraps, I-did-it-my-way tales. The stories we tell ourselves have a way of constructing the world we inhabit:
In various ways and to various degrees, we co-create the world we inhabit.
–AnaLouise Keating
These very stories serve as guiding lights for much of our lives because they signal the direction we should take. But over time the stories can also serve as a sort of tomb, if they go unexamined. Part of that has to do with the custom nature of humanity: we’re not all the same (it turns out) and so we’re not all going in the same direction. And by the way, mass-marketing is heaving its last gasps. So there is good reason to stop and examine the stories that drive us.
Under a microscope, some stories hold up and even blossom with new suggestions that point in solid directions. Others of those stories start to smell like the dead mouse under the stove: rank and yukko. For myself, when I reread Luke’s account of what Jesus actually said, it is full of life (precisely because he points at death, strangely). And then I wonder how faith-stories in the United States have wandered so far into power-hungry, money-hungry, empire-building waters.
Many faith stories from the last several decades stink to high heaven.
Once you start to identify status quo stories, you see them all over the place. And that’s a good thing, because each needs to be examined and given a green light or a red light. As I prepare for teaching writing students, I am on the lookout for new stories that will help them craft a useful writing life full of daily meaning-making.
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Image credit: Kirk Livingston
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