Can we finally reject being defined as “Consumers?”
How about “citizens” or “persons”? Maybe not “fleshists.”
Must everything in U.S. life be about ingesting?
Eating. Watching TV. Shopping. Listening to music. Watching movies. Amassing tablets and apps that allow us to consume more and faster and on-the-go. Talking about what we are eating/watching/buying. These are our pastimes. These are the things that define us. None are bad, many are necessary, but should they be at or near the core of our essence?
Is this why we landed on the planet?
I like all these things as much as anyone, if not more. But I wonder if my rush to consume has blinded me to other definition-inducing activities? Consuming is good for brand managers because they can play on this emotive, definitional piece of life and squeeze money from our attempts to be a certain kind of person. We buy this car or those dungarees or those shoes (or watch that show) because of certain aspirational desires. If we own that property, then we become that person. Yes?
In Cognitive Surplus, Clay Shirky makes the cogent point that watching TV is very like a full-time job for many of us. It consumes our hours outside of work like nothing else. I understand why: many of us are so busy at work, spending so many hours, stressed about so much that all we can muster—all we can look forward to—are those blessed, mind-numbing moments on the couch before the screen.
I’m right there. That’s me, too.
Shirky’s book goes on to point out example after example of people banding together in groups small and very, very large to accomplish things that would not otherwise exist. Wikipedia comes to mind, along with open-source software. As social media allows us to connect, I wonder if our collaborative selves will beckon us from the couch more and more often. It’s not some new magic of social media I’m talking about, it’s the very old and known quantity of human connection. Relationship stuff has always motivated our species.
But we’ll need to step away from constant movement and blessed numbness to get back to seeing ourselves as co-creators and collaborators. Relationship-builders rather than consumers.
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Image credit: Kirk Livingston
Brands: Still (Always?) Incidental to Life
Bit of truth from Martin Weigel, Wieden+Kennedy, Amsterdam
We all know this, of course.
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Via the Sell! Sell! Blog
Get More Aha’s Per Hour (Dummy’s Guide to Conversation #17)
Dance + Sit + Open = Insight
Who doesn’t crave that sudden influx of insight, the aha?
It is the aha that helps us turn a corner, change a behavior, or to finally, effectively, say “No!” to a persistent bad habit. The aha is a change of mind/heart where we suddenly have insight into a persistent question and then realize we can do things differently. And we will, starting now.
Over the weekend Henry wondered aloud how to have more aha-moments. I speculated that generating more aha’s starts with a dance of definition (DGtC #4) and moves to sitting with the question (DGtC #5). Both the dance and the sitting force the troubling question or decision toward the surface—like a bubble rising slowly through a thick malted milk. And then as we take the vulnerable move of voicing our vexation (DGtC #9 and #10) and then wait (DGtC #8), that is precisely when we are most prone to experience an aha moment. That’s because we are searching and listening. And the next conversation may just connect the dots.
Getting more aha’s per hour means living openly with our questions as well as asking them of the people around us. Insights flow from conversations, often unbeknownst to the conversation partners.
What vexation will you voice today?
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Image credit: Kirk Livingston
Work: blessing or curse?
Make Your Own Meaning
Whether you’re on the people’s tram to join a raucous celebration with Socialist or Communist overtones or just sitting at your desk working the typical Thursday, it’s worth reflecting on the work we do every day.
Sometimes we forget that the old story in Genesis placed work securely on the blessing side of the equation: Adam and Eve got to hang in the garden and work it. Their work had purpose. But after the curse, work changed. Painful became a key descriptive. And purposes got all crossed. It’s that painful, cross-purposed stuff we most often think on when we reflect on work.
I’m with the writer of Genesis on this one: work is way more blessing than it is curse. Learning to act in some purposeful way out in the world is a pretty good way to go through life. Picking up skills and using them to earn and help others and provide insight and move projects along—it’s all meaning-making stuff. I’m also of the opinion that we make our meaning as we go. We have to find our own reasons for working. And often those reasons come from somewhere deep inside (versus from a wallet-sized card produced by the public relations or human resources department).
When we start see how our work makes a difference, each day becomes something of an adventure.
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Image credit: Kirk Livingston





