Posts Tagged ‘communication’
What happens when we say stuff?
An Epistemology of Writing
I just realized I run my college writing courses in ways possibly dissimilar to how others do it. We have texts, of course, and readings. We have my dry lectures, which I try to turn to discussion (with limited success). We have examples of excellent copywriting and we talk about why they work and when they don’t. We have questions. We have answers (some from me, many from the class). We have cordial fights and the occasional snark (more remains unsaid, I think). We have yawns and longing looks at the clock.
And we have assignments.
You have my attention.
A portfolio addition due ever Saturday night, five minutes before the stroke of midnight. Way to ruin a perfectly good weekend, right? (Ahem: for the record, one need not wait to start an assignment until 10pm on Saturday night).
It’s the assignments—these portfolio additions—that are the real teachers. I try to direct. I try to offer my small ways of thinking, but the real work of this education happens deep in a student’s brain pain: where sparks fly and catch the dry tinder of panic: “What do I say—and how?”
So it has always been with me: I learn as I write. I often don’t know what I think until I write it. Or say it. Just ask Mrs. Kirkistan. But when I research a topic and begin writing about it, all sorts of synapses fire and connections meet and angels sing and the sun shines on my keyboard, where doves and baby deer have collected. Especially after three cups of coffee.
And this is what I depend on in my class: that the threads of our discussion will come together in the doing thereof—the writing of copy. This capturing of a brand, or a dream. The useful words that direct and possibly encourage as they launch into a reader’s mind.
But this: just doing an assignment dampens the angels singing. This class is less about getting my grade and approval and more about creating something you will proudly show to Ms. Creative Director or Mr. Small Business Owner who can hire your magic for their capitalistic endeavors. I can already see those who get this concept. Their work shows it.
Bless them.
And bless all the rest of us, too.
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Image credit: Kirk Livingston
Create a Conversation Zone Today in 3 Steps
Make Talk Work at Work
If it’s been a while since you’ve had a truly collaborative conversation at work, take some steps toward that today. Collaboration is starting to register on the radar of many leaders in organizations. Collaboration is the love-child of the free speech we tout in social media and the world of work. Collaboration is freed speech working its way backwards through organizations.
Create a conversation zone in 3 easy steps:
- Acknowledge the human in front of you. “What?” you may say. “That’s pretty obvious stuff.” Not so fast: how many times a day does your mind go dark when the janitor says something, or the clerk—or the boss? It’s the automatic assumptions that run ahead of those conversations that poison the water. Start with this basic thought and you may be able to strip away some of the power distance that ruins conversations before they even begin
- Listen with your eyes. Eyeball to eyeball. No listening happens when my eyes are focused on my Samsung Note II. Don’t fool yourself that you are listening—you aren’t. Not really. Multitasking does not count when it comes to human relationships. I’ve taught enough college students to know instantly who is paying attention, and 93.2% of that is eye contact (6.8% of students have mastered the art of eye contact while entirely absent).
- Expose yourself. Really: tell what you honestly don’t know and what you wonder. Stupidity is endearing when offered without guile. Be the stupid guy. Ask the dumb question. Let it be known that you don’t know.
Good things will happen if you take these three steps today.
Oh, and report back, will you? What happened in your conversation today?
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Lower Your Weapons of Mass Reduction (Dummy’s Guide to Conversation #15)
Put down your straw man. Back away slowly.
To reduce someone else’s contribution to “just this” or “just that”—some single point—is usually more about getting ready to dismiss the point than it is actually hearing the person out. Reducing the complex to the simple is something our media is very eager to do, and something we Americans dearly desire. But over and again we do violence to our understanding, and more importantly, we do violence to our relationships with others when we force the complex into a box that we can understand.
Into a box we can easily shut.
We short-circuit relationship when we reduce this to that. It is a way of avoiding people and ideas that are different. It is a way of forcing people to be the same as us, even when they are quite different. And often we gather whatever personal power or social capital to shut out the dissenting voice. It is a sort of knee-jerk, instinctual reaction.
Listening takes courage and lots of it, just like a good conversation.
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Image credit: June Kim via 2headedsnake
Orange Mighty Trio, Jesus Kitchen & Other Public Devotees
What nourishes you?
exceeding cold Minnesota winter
Last weekend Mrs. Kirkistan and I were on our way to hear the Orange Mighty Trio at the Cedar (hoo boy were they good: listen to this sample). The folks of Jesus Kitchen offered us soup and cookies as we walked past their sidewalk encampment. The Jesus Kitchen looks to be a few college kids with the goal of reaching out to a populace that might find itself, well, drunk. Or homeless. Or just hungry. It’s a bold, cold, and uncomfortable mission (and part of something much larger).
I’ve seen them out late on exceeding-cold Minnesota winter nights. I applaud their very practical goals. Yes there are other more strategic ways to meet needs, but the statement they make by standing and beckoning others is warming. Their presence on that well-walked street—especially in the name of Jesus the Christ—is itself a mute and practical communication event.
The Cedar was a warm place with an enthusiastic crowd for the Orange Mighty Trio. And rightly so: their virtuoso performances spoke of all sorts of stuff that fits into words only lamely. Mrs. Kirkistan and I both commented on the productive thoughts we had during the concert. Listen to their “The Long Zoom” and pay attention to what comes to mind.
Both the Jesus Kitchen and the Orange Mighty Trio put the ineffable into action, if not exactly words. Both efforts have the capacity to nourish passers-by.
Which public does your devotion feed?
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Image credit: The SalvageYard
Gay Marriage and the Desperate Times/Desperate Measures Argument
People of faith can do better
Amy Bergquist’s powerful editorial (“This man shouldn’t get the last word on gay marriage”) in today’s StarTribune makes a strong argument about treating people as adults. Read the comments (59 as of 10:10am, 135 as of 2:50pm) and you’ll be reminded of what a lightning rod issue this is for our culture. Setting aside the lightning and the working parts of Christian conviction in a multi-religious nation for a moment, I believe Ms. Bergquist is exactly right about Frank Schuber/Schubert (The Strib printed his name both ways) methods:
Running emotion-driven ads at the last minute does not give room to debate, discuss or even engage one’s mind. It’s all visceral. It’s all knee-jerk reaction—which is the point: We all know that every institution and cause, from the Axis to AIDS, has played on emotion to move people to action. We each tune out countless of these messages every day.
As a copywriter and a student of persuasion and a Christian, I question Mr. Schuber/Schubert’s tactics: while his ads may move the vote, they do not promote transformation. Transformation happens as people engage with an issue and think it through and talk it through (and pray it through). On a personal level, it is one-on-one conversation that makes things happen. The notion of ambush communication tactics may give short-term gains in Jerry Falwell’s culture wars while leaving the nation’s current inhabitant’s thumbing their fact-checkers as they walk away.
I know these tactics well as a copywriter. But anyone can see that advertising and marketing communications are moving away from the trick-you-into-buying mentality. The marketplace is much more conversational and becoming more so every day.
As a sometime faculty member at Northwestern College where Mr. Schuber/Schubert was interviewed weaving his emotional magic, I wonder if the faith community that supports the college can call for better, more mature, truly Christian communication. I doubt the college sanctioned Schuber/Schubert’s particular work, though clearly the marriage amendment would have a lot of support from the evangelical-minded folks aligned with Northwestern College. But I would challenge the community to find ways to engage people in conversation—sort of like Jesus and Paul did—rather than supporting more rapid-fire emotional outbursts.
Let’s grow up.
Together.
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Image Credit: Famous Movie Quotes via thisisnthappiness
Is Freelance Writing a Career?
[I’m reposting this from about a year ago when I posted it on The Official Blog of Kirkistan, where I’ve stopped writing. This issue just keeps coming up.]
Before you say “Yes. Of course!” (with proper righteous indignation), consider that a career seems to move a person toward increasing levels of responsibility, toward tasks that require more maturity, toward more money (one can dream). Pick any company and follow the career path of say…well…how about a communication specialist? The communication specialist will write, manage projects, take care of details. They do well, so they are promoted to communication manager. In that position, they do some of the same tasks, though in lesser quantities, plus they manage people. They do well and graduate to director. In that position they have no project work, write only memos and emails, sit in meetings discussing what they’re teams are doing, aren’t doing and should be doing. And so a career proceeds until stopped at the individual’s level of incompetence.
This management person who was (possibly) a writer is now not writing at all and is instead directing others who carry out communication tactics. To many that is a satisfying, perfectly reasonable trajectory. And even for those who write or love to create, they can find opportunities in those positions to use their creativity to positively influence others. I’ve known some creative folks who have risen to management positions and done very well at creating imaginative and loyal teams and organizations.
But for others, this career path represents gradual movement away from craft, and away from the heart of what made work fun in the first place. A career presupposes that new skills are developed even as vision widens, which lands a person in a different job. But that is not quite the case for freelance writers. They often entertain dreams of, well, writing. It’s what they want to do. And so a career path for a freelance writer is less about successive positions (especially since freelancing is by definition outside typical corporate structures with their fixed paths) and more about finding work and the work itself.
The work itself is the career path for a freelance writer. Where there is joy in completing the work, where there is curiosity about how communication tools can fit to new situations and how those tools can resolve substantial problems—those are the milestones on the freelance writer’s career path. And over time, the writer finds herself or himself accomplishing a set of tasks with maturity and grace (one can hope). And looking back, the craft that helped accomplish tasks and assignments will have the distinct look of a career.
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conversation is an engine 