Posts Tagged ‘photography’
Why Name a Problem?
“They won’t recognize a great solution until they see how big the problem was.”
Along the way to becoming a copywriter one must learn to name problems. This is an essential skill for anyone trying use their creativity out in the world of real people and real issues. Because when you present your bit of inspired copy to a prospective client (as one does when planning for serendipity), they will not see how inspired it is until you tell the problem the copy solved. Once they understand the problem, they can begin to appreciate the genius of the solution you created.
Naming a problem is best done in story form: there was this nasty condition and people worked around the nasty business in this way, which was inconvenient and bad. But we saw that this could be done, and so I created this. Which seemed to work and everyone was happy. Problem solved.
But naming a problem can sometimes be uncomfortable. Not usually after the fact, when everyone can easily see that it was a problem. But before: if you are the first one to notice a problem it takes a bit of courage to say it out loud to others. What if you got it wrong? What if you just don’t understand? If you name the problem, will you be responsible to fix it?
Here’s where a lesson from work fits back into real life as a human: naming a problem is the first step toward fixing it. That is true with my clients and it is true with students and it is true in all sorts of relationships and life situations. To name something is to register that a problem exists. It puts the problem on the radar and communicates to others that there may be an issue.
Until you name a problem you have very little opportunity to address it.
Naming is a bridge to fixing.
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Image credit: Kirk Livingston
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Planning for Moments Vs. Mapping a Strategy
The 5-year plan is dead. Long live the 5-year direction.
Once upon a time teams of corporate lackeys spent months writing strategies for one-, two-, and five-year plans. They smoked unfiltered Camels and crunched numbers and drank stale coffee to help guess about future sales, using only the flimsiest of data points. They produced thick binders full of prose and charts and graphs and tables of numbers that anticipated revenue and profit. It’s quite possible someone even read those binders. More likely: those in the C-suite who ordered it all just listened to the executive summary and nodded in agreement.
As one does.
Those binders went on to live rich, full lives on sacred shelves. Silently wise and knowing. Until, over time, the strategies gradually got it wrong more often than getting it right (had anyone read them to notice). Predictions have never been a strong suit for ephemeral beings like humans. Especially today when technology seems to refresh every few months—complete with a new set of expectations and parameters. Especially as the economy rises and falls like sea swells.
Where does that leave strategy today? It is impossible to see into the future so we got good at guessing. And we told ourselves to make the future the way we wanted it—as best we can. To step toward the future we’d like and maybe that future will meet us halfway.
Today there are far fewer teams guessing what will happen in five years. But those organizations doing well have taken the forward-looking aspect of planning and planted it as a direction. Given our direction of travel, what moments may arise that we can take advantage of?
Today our smart friends are planning for moments that occur along the path they’ve penciled in. Everything subject to change, of course. But if all goes well: this is where we want to be.
Today we must plan for serendipity.
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Image credit: Kirk Livingston
Audiences Read an Actor’s Use of Space
Keith Johnstone: Impro
When I was commissioned to write my first play I’d hardly been inside a theatre, so I watched rehearsals to get the feel of it. I was struck by the way space flowed around the actors like a fluid. As the actors moved I could feel imaginary iron filings marking out the force fields. This feeling of space was strongest when the stage was uncluttered, and during the coffee breaks, or when they were discussing some difficulty. When they weren’t acting, the bodies of the actors continually readjusted. As one changed position so all the others altered their postures. Something seemed to flow between them. When they were ‘acting’ each actor would pretend to relate to the others, but his movements would stem from himself. They seemed ‘encapsulated’. In my view it’s only when the actor’s movements are related to the space he’s in, and to the other actors, that the audience feel ‘at one’ with the play. The very best actors pump space out and suck it in, or at least that’s what it feels like. When the movements are not spontaneous but ‘intellectual’ the production may be admired, but you don’t see the whole audience responding in empathy with the movements of the actors.
–Keith Johnstone, Impro: Improvisation and the Theatre (NY: Theatre Arts Books, 1979) 57
Actors act on something the rest of us respond to without knowing why.
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Image Credit: Kirk Livingston
“Just Exactly What Are You Up To?”
Then ask: “What is your point?”
We ask this of each other constantly: “What’s your point?”
We also ask it of poems and movies and op-ed pieces and windy monologues and sermons and sacred texts and profane screeching. Is this desire to quickly get to the nub a peculiarly American trait?
Maybe.
Or maybe it’s just a sign of these fast-paced, self-important times. Unfortunately, the question allows little room for dilly-dallying with ambiguity or gray.
Because we got stuff to do.
We want the point. And we want it now. So we can reject it. Or, possibly we’ll agree (but with provisos. Naturally).
Authors and friends who take time to really get to know a subject or to get to know another person’s thought are great counterweights to this tendency. Mortimer Adler’s How to Read a Book comes to mind, with his intense working-over of a text so as to master it. This is the opposite of reducing this to that. And I’m lucky enough to have people in my life who listen carefully without reducing. I’m trying to learn from them to do the same
I’ve just begun a book by Joseph Harris, Rewriting: how to do things with texts (Utah State University Press, 2006). Mr. Harris’ book has lots of wise and useful things to say about how to handle other people’s thoughts in ways that allows you to hear them, while allowing room for moving the topic forward. He advocates a generous approach with a text: trying to understand. The generous approach to another person’s thought reminds me of Wayne Booth’s notion of listening-rhetoric: looking for similarity of thought before blindly reducing and striking back with counter-arguments.
“Pursuing truth behind our differences,” is how Dr. Booth would say it.
One thought Mr. Harris puts forward is that rather than forcing a text to get to the point, it might make better sense to ask, “What is the author’s project?” This question is about the intention behind the text. What was this poem/movie/op-ed/monologue/sermon/text trying to accomplish? Why did [whomever] write it and what did they hope to persuade the reader of? After you guess at that you stand a better chance of understanding their point (if there is one point). And this is particularly helpful when an author is presenting multiple points—like in the back and forth of a conversation, when someone is trying an idea on for size. This appeals to me because I’ve sat through too many meetings and preachments where the speaker’s point was forced out of a text that had zero to say about the topic. I have also been guilty of this violent approach to a text.
I like the notion of being generous with the texts we read and the conversations in our lives.
I am also persuaded we are all in the business of persuading each other all the time. We all have projects.
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Image Credit: Kirk Livingston








